Saturday, February 19, 2011

Simplicity is Key



I was looking for something simple with this inDesign project. I wanted shapes that felt organic, that you might see in nature, but I wanted there to be a repetition in those shapes and to feel movement through them. That is how I decided to do a sort of central spiral, and the feel of the circles growing or shrinking into the spiral, like the shell of a Nautilus, but reminiscent of eggs.

1 comment:

  1. A simple yet eye catching design. I can see the movement you were going for, which makes me think that this would be a great emblem for a company of some sort.

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